The platform is rolling out a updated setting that allows them to cut down on the volume of AI-created content appearing in their streams. This initiative comes as the service revealed that it currently hosts over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale release. This advancement comes amid a increase in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A significant portion of this material is classified as low-quality AI content, a term for substandard, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that many people enjoy content produced via AI tools, from digital art to informative clips, and we intend to provide users the option to adjust the amount of that, depending on their own choices,” stated a company executive.
Scale of AI Content
The platform shared that there are currently over a billion videos on its network identified as artificially created. Overall, over 100 mn pieces of content are submitted to the service daily, making AI content a limited part of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the level of AI content they see by accessing the topic control feature in the application and picking “AI-generated content”. Other topics that are already be controlled under the setting include news, fashion, beauty, and dance.
Platform Guidelines
TikTok’s policies oblige creators to identify “realistic” artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Furthermore, the app will henceforth apply an artificially created tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is aimed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is also introducing a two million dollar AI literacy fund for professionals and organizations to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, following discussion over proposals to cut jobs for numerous safety staff in the United Kingdom. TikTok is expected to eliminate 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most distressing content ahead of it is viewed by people. The company announced a notable drop in disturbing and violent content reviewed by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”
